01 — FIELD
Build the room.
From conference strategy to side-event concepts, I design experiences around the people who matter: target accounts, executives, partners, protocols and ecosystem leaders.
Underneath: account strategy, ecosystem access, executive trust, content, commercial conversations and the follow-up that turns a room into momentum.
From conference strategy to side-event concepts, I design experiences around the people who matter: target accounts, executives, partners, protocols and ecosystem leaders.
Sales alignment, pre-event outreach, meeting coordination, curated introductions and post-event handoffs. The room is the beginning, not the KPI.
Protocols, exchanges, VCs, founders, institutions, media and builders. I operate naturally across the networks that make Web3 move.
On-camera storytelling, field content, event narratives and social proof that extend the life of an activation long after the doors close.
High-volume global event execution with sales, ecosystem and executive audiences at the centre.
Owning the details from the first target-account list to the final CRM handoff: event selection, outreach, experiences, vendors, production, onsite execution and reporting.
The work sits at the intersection of marketing and sales: create a reason to meet, get the right people in the room, deliver an experience worth remembering, then make the next conversation happen.
I’m comfortable moving between the major conferences, satellite events, private rooms and ecosystem gatherings where the real conversations happen.
DAS, crypto dinners, institutional conversations and EMEA field weeks.
ETHCC, Paris Blockchain Week and the European protocol ecosystem.
Token2049, private yacht experiences and high-density founder networks.
Token2049, institutional digital assets and the APAC ecosystem.
Korea Blockchain Week, builders, founders and ecosystem engagement.
ETHDenver, Consensus, Breakpoint, SmartCon and Digital Asset Summit.
A repeatable operating system for turning field activity into commercial momentum.
ICP, accounts, personas and ecosystem nodes.
Format, partner, venue and reason to engage.
Invites, outreach, meetings and content.
Vendors, production, experience and floor.
Follow-up, introductions and next meetings.
Leads, influence, conversion and ROI.
Selected public examples of hosting, ecosystem engagement and field storytelling.
Hosted a networking event bringing together CEOs, founders and ecosystem leaders.
On-the-ground booth presence with founders, innovators and builders.
Real-world use case storytelling built for the ecosystem.
Video, on-camera storytelling and live event proof. These are the moments where the work becomes visible.
Field presence, ecosystem storytelling and on-camera representation at the peaq booth.
Direct founder storytelling from the event floor, built for the ecosystem rather than the stage.
Token2049, DAS, London, Dubai, Seoul, Singapore and the wider Web3 circuit. Add your original event photos here and this becomes the visual proof layer.
Selected LinkedIn posts are linked directly so visitors can see the original context. LinkedIn does not reliably expose all post media for public embedding, so original photo/video files can be added to this archive when provided.
I like being where strategy gets its hands dirty.
I can sit with sales and identify the accounts that matter. I can build the guest list and the reason they should attend. I can negotiate the venue, brief the vendor, host the room and handle the chaos onsite.
Then I make sure the next conversation happens. That’s the part of field marketing I enjoy most.
Based in Madrid. Comfortable across EMEA, APAC and the US. London is a short flight away, and I’ve already hosted events there around DAS.
Conferences, side events, sponsored activations and regional programs.
Roundtables, VIP dinners, institutional briefings and curated rooms.
Target accounts, outreach, meeting coordination and follow-through.
Protocols, exchanges, partners, sponsors and strategic relationships.
On-camera work, field content, event narratives and social proof.
Budgets, vendors, production, logistics, risk and onsite ownership.
Give me the market, the accounts and the objective. I’ll build the experience, run the field program and make sure the commercial follow-through happens.